Choose one decision
Start with a clear hypothesis and a measurable goal, such as a button click or completed form.
Optimize · Built for experimentation teams
Compare page content, calls to action, or destination pages with a controlled experiment. Set a goal, choose the audience, and review the evidence before deciding what to change.
Choose your planCreate an account → verify your email → pay securely → connect your website.
A general invitation to learn more.
A clear invitation to compare options.
This example does not declare a winning version.
Illustrative example only. Sample content and activity are not customer results.
From setup to a useful first signal
Start with a clear hypothesis and a measurable goal, such as a button click or completed form.
Configure variants, traffic allocation, and targeting. Check the pages and tracking before making the experiment live.
Compare measured results for the same experiment. Consider sample size, time, and implementation quality before acting.
Plans for Optimize
Prices below are recurring subscription charges. Annual plans charge the full annual amount. Review the final total and any applicable taxes at checkout.
USD 10.00 / month
Choose monthly · Tier 1USD 100.00 / year
Choose annual · Tier 1USD 20.00 / month
Choose monthly · Tier 2USD 200.00 / year
Choose annual · Tier 2USD 200.00 / month
Choose monthly · Tier 3USD 2,000.00 / year
Choose annual · Tier 3Install RAS on the authorized website, configure your variant changes or redirect destinations, and connect the goal you want to measure. Test assignment, delivery, and goal events before launch.
No. You define the test and review the evidence. Small samples, short runs, or tracking problems can produce misleading differences. Keep the original experience available while you evaluate results.
Create your account and use the emailed invitation to set a password. After sign-in, review your selected plan. Module access depends on confirmed subscription status; installation and publishing follow payment.
No. Results depend on your traffic, configuration, and follow-through. Review the available evidence and use controlled comparisons before attributing business growth to a change.
Insights
Explore practical guidance and the business questions behind this product.
Experiment results are easier to trust when teams understand the behavior behind the conversion delta.
Read articleA better testing program starts by ranking ideas by revenue opportunity, evidence, and implementation effort.
Read articleTesting only helps revenue when variants are delivered cleanly, tracked correctly, and reviewed before launch.
Read article